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Rowlett City Council updates signs

Published: Thursday, May 24, 2012 11:19 AM CDT
The Rowlett City Council amended its sign ordinance to clarify and tighten up some of the regulations that controls signage throughout the city. The process is part of the city’s efforts to become more business-friendly by clearly defining what is permissible within the city.


To determine what signage businesses within the city wanted and thought would work best the city staff reached out to property owners through a series of meetings. The city staff brought those recommendations to the Planning and Zoning Commission for tweaking. Once the revisions passed through the Planning and Zoning Commission, the city council discussed the changes during its work session to give its input into the revisions.

One of the additions to the sign ordinance was clearer measurement standards, including the use of diagrams, to allow business owners to be clear about what is allowed. The city staff did not find the city’s current standards to be clear to understand.

The city tightened up the requirements on commercial flags so that they now require a permit and established a list of prohibited sign types within the ordinance. The city staff now has to inspect any signage within 10 days of the application being filed with the city.

“Generally we are faster than that but that is a worst-case scenario,” said Michele Berry, city planner.

There were several changes made to the code regarding temporary signs.

“Temporary signs tend to proliferate and be up for non-temporary time,” Berry said.

All temporary signs will now require a permit unless they are less than eight square feet and on residential property.

“This is so we can monitor and track them,” Berry said. “They would be limited to a two week period, six times per calendar year per premise.”

Berry said the city will charge a $25 for the permit but a business can present a plan with all six signs at once and pay one fee. Balloons and inflatables are considered a temporary sign, but will only be allowed once per year and will be counted as one of the six allowed signs. They can only be up for seven days. The city also will classify ground signs as temporary signs that must be removed when the property achieves 90 percent occupancy. The permit for a ground sign is good for 6 months and must be renewed so city can review occupancy.

The ordinance also had a provision added for district development signs. The signs are allowed to be planned within a development and must be approved by the Planning and Zoning Commission.

The city also added eight sign types t its ordinance – hanging signs, projecting signs, marquee signs, blade signs, A-frame signs, roof signs, human signs and canopy signs.

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